Marketing Your Home
1.0 Beyond the For Sale Sign: A Modern Marketing Campaign
In today’s competitive market, selling a home for top dollar requires a sophisticated marketing strategy. Our approach is a multi-channel campaign designed to create maximum exposure, build excitement, and attract a pool of qualified, motivated buyers. We don’t just wait for buyers to find your home; we proactively take your home to the buyers, wherever they are looking.
2.0 The Foundation: A Perfect Product
The most effective marketing starts with an exceptional product. Before the first ad is placed, we ensure your home is perfectly presented. This is the foundation upon which the entire campaign is built.
- Strategic Improvements: We advise on targeted updates that provide the best return on investment. See our guide on High-ROI Improvements.
- Professional Staging & Photography: Your photos are your digital first impression. We use professional real estate photographers to capture your home’s best features. Learn why this is non-negotiable.
- Showing Preparation: We provide detailed guidance to ensure your home is flawless for every viewing. Read our Guide to Successful Showings.
3.0 Our Core Marketing Channels
We cast a wide net, using the most effective tools to reach buyers online and in person.
- The MLS® System: The Multiple Listing Service is the most powerful tool for exposing your home to every active real estate agent and their pre-qualified buyers in the Edmonton area.
- Targeted Digital Advertising: We create and run paid ad campaigns on platforms like Facebook and Instagram. These ads are targeted to users whose online behaviour indicates they are actively looking to buy a home in your neighbourhood and price range.
- Syndication to Major Portals: Your listing will be automatically featured on all major real estate websites, including Realtor.ca, ensuring it’s seen by the millions of Canadians who browse these sites.
- The Classic “For Sale” Sign: A professional sign on your lawn remains a powerful tool for generating local buzz and capturing the attention of neighbours and passersby who may be looking to move into the area.
4.0 Proactive Outreach: Finding the Buyers
Effective marketing isn’t passive. We actively push your listing to the people who are most likely to bring a great offer.
- Email to Our Buyer Database: We maintain a database of hundreds of active, pre-approved buyers. We send a dedicated email showcasing your property to this engaged audience as soon as it’s listed.
- Realtor Network Promotion: We proactively network with the top real estate agents in Edmonton, ensuring their qualified buyers are aware of your property.
For a complete overview of the selling journey, return to the Ultimate Guide to Selling a Home in Edmonton.
Common Seller FAQs
If you’re ready to sell or have more questions, you can contact us here.
What’s the best way to sell your house on your own?
To sell your house on your own, you must research the market and price your home competitively, prepare it for showings through cleaning and repairs, and market it widely online and through word-of-mouth.
How do I market my property?
To market your property, start with professional high-quality photos and a compelling listing on the MLS to maximize exposure. Supplement this with a strong online presence through social media, a virtual tour, and open houses, while also ensuring the property is staged, priced competitively, and has curb appeal. It is highly recommended to work with a real estate agent who has expertise in your local market and can provide guidance on all these strategies.
What is the hardest month to sell a house?
The hardest months to sell a house are generally January and December, with January often considered the absolute worst due to post-holiday sluggishness, poor weather, and fewer active buyers. February is also a difficult month, as winter conditions and the school year’s mid-point make it unappealing for many buyers.
What decreases property value the most?
The factors that most decrease property value are poor maintenance and environmental hazards like mold, asbestos, or water damage. Other significant factors include lack of curb appeal, outdated features, and neighborhood-level issues such as deteriorating infrastructure or a negative change in the surrounding environment.
