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Trending Selling Articles

  • Why You Should List Your Home at the Beginning of the Year

    Beating the Spring Rush: Why the Beginning of the Year is the Best Time to List Best Time to List Your Home In the traditional real estate world, everyone waits for the flowers to bloom…

    3 min read

  • Off-Market vs. Full MLS Exposure

    Off-Market vs. Full MLS Exposure: Which Strategy Wins? Off-Market vs Full MLS: Key Differences for Sellers Deciding how to debut your home on the market is one of the most critical financial decisions you will…

    4 min read

  • The Great Calibration: Analyzing Five Years Real Estate

    The Great Calibration: Analyzing Five Years of Canadian Real Estate (2020–2025) Canadian Real Estate Analysis 2020-2025 The national real estate landscape has undergone a profound transformation since the onset of the pandemic. As shown in…

    4 min read

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Why Professional Photography is Non-Negotiable

Why Professional Photography is Non-Negotiable 1.0 Your First Showing Happens Online In today’s digital age, the very first time a buyer “views” your home is not in person—it’s on a screen. They will scroll through dozens of listings, and the quality of your photos will determine if they click for more details or simply swipe…

Staging your Home

Staging your Home Staging a Home (2025 Guide)  When you’re selling your home, you want it to look its absolute best for the potential buyers who walk through the door. That’s where home staging comes in. Home staging is a method of decorating meant to highlight your home’s most impressive assets and help buyers imagine…

Why use a Realtor?

Why use a Realtor? 1.0 “Can’t I Just Sell it Myself and Save the Commission?” This is the most common and valid question every homeowner asks. In an effort to save money, it can be tempting to consider selling your home on your own (FSBO – For Sale By Owner). However, the goal of a…

Showing Your Home – Quick Checklist

Showing Your Home – Quick Checklist First Impressions are Lasting Impressions. The exterior of your home often determines how buyers will view the interior, so: Accentuate the Positive. “How we live in a home and how we sell a home are often two different things.” Try to see your home with a fresh perspective and…

Do you have a bunch of questions before you decide to sell?

Do you have a bunch of questions before you decide to sell? We get a lot of frequently asked questions from people considering buying a home in the Edmonton area. Some are more complicated than others, and can really only be explained in person, but some of the more basic frequently asked questions are listed…

Sell or Buy First?

Sell or Buy First? Sell or Buy First 1.0 The Seller’s Dilemma: The Chicken-and-Egg Problem It’s one of the most common and stressful questions in real estate: “Should I buy my next home before I sell my current one?” There is no single right answer—the best strategy depends entirely on your financial situation, your tolerance…