The Ultimate Guide to Selling Your Home in Edmonton

Selling a Home in Edmonton (2025 Guide)

Welcome to your complete guide to selling a home in Edmonton. Our goal is simple: to help you sell your property for the highest possible price, in the shortest amount of time, with the least amount of stress. As of Fall 2025, the Edmonton real estate market is balanced, meaning a strategic, professional approach is more critical than ever. This guide will walk you through the three core phases of that process, providing a complete overview and linking you to detailed resources every step of the way.

Phase 2: Expert Marketing & Flawless Showings

Once your home is prepared and priced correctly, we launch a professional marketing campaign designed to create maximum exposure. The goal is to make a powerful first impression online and an unforgettable one in person.

Preparing for Viewings: How your home presents in person is crucial. A well-prepared home allows buyers to form an emotional connection. See our Guide to Successful Showings and use our Printable Home Showing Checklist.

A Modern Marketing Plan: Our strategy goes far beyond the MLS®, incorporating digital advertising and targeted outreach. Explore our full approach in Marketing Your Home.

The Power of Visuals: In today’s digital market, your photos are your first showing. Professional Real Estate Photography is non-negotiable.

Your Expert Partner

Navigating this entire process is why our clients hire us. It’s our job to manage every detail, provide expert advice, and get you the best possible result. Learn more about the value we provide in our guide: Why Use a Realtor®?

What Our Clients Are Saying

  • Matt is an expert negotiator and didn’t stop working until my property sold for what I wanted. My property was sold during the pandemic as well. I think that alone speaks volumes for his dedication.
    – Daniel Svedberg
    Source: Google

  • We had the pleasure of working with Matt & Melanie… They are a very ambitious duo, who were always willing to work hard on our behalf… I highly recommend to anyone looking for a realtor!!!
    – Arlene Zander
    Source: Google

  • The Matt Ferguson real estate team got me the house of my dreams within my budget! Will be forever grateful for this amazing team and all their hard work!
    – Crystal Jacob
    Source: Google

  • Matt Ferguson and his team have been wonderful and have helped me find my dream home. I would recommend them in a heartbeat… very professional and responsive.
    – Amanda C
    Source: Google

  • Matt and his team made the selling process so easy and stress-free. From the initial consultation to the final closing, everything was handled with professionalism.
    – Chris Johnson
    Source: Google

  • As a first-time home buyer, I was incredibly nervous. Matt walked me through every step of the process with patience and expertise. I couldn’t have done it without him.
    – Jessica L.
    Source: Google

  • Highly recommended. The team’s knowledge of the Edmonton market is second to none. They helped us find a great investment property that cash-flowed from day one.
    – Mark T.
    Source: Google

  • The communication was fantastic. We were never left wondering what was happening. Matt was always available to answer our questions, no matter how small.
    – Emily R.
    Source: Google

  • True professionals from start to finish. They gave us honest advice about pricing and preparation, and it paid off. Our house sold in a week for over asking price.
    – Sarah and Tom P.
    Source: Google

  • We were relocating to Edmonton and knew nothing about the city. Matt’s team was an incredible resource. They helped us find the perfect family-friendly neighbourhood and a home we love.
    – The Chen Family
    Source: Google

How Much Is Your Home Really Worth?

AS A BONUS a professional REALTOR® from our team will SEND YOU THE LAST 10 SOLD PROPERTIES IN YOUR NEIGHBOURHOOD for free!!

Common Seller FAQs

If you’re ready to sell or have more questions, you can contact us here.

The primary costs are the real estate commission and your legal fees. In Edmonton, a typical real estate commission is structured as 7% on the first $100,000 of the sale price and 3% on the remaining balance. Legal fees for a standard sale usually range from $1,000 to $1,500. These costs are deducted from the sale proceeds, so you don’t pay them out of pocket.

The Edmonton real estate market is typically most active in the Spring (March-June) and Fall (September-October). These seasons often see the highest number of buyers, leading to more showings and potentially faster sales. However, a well-priced and well-marketed home can sell at any time of the year.

No, you do not. While price is the most important factor, you should evaluate the entire offer. The “best” offer is a combination of price, conditions (like financing and inspection), and the buyer’s desired possession date. An offer with fewer conditions, even at a slightly lower price, can sometimes be the stronger and more secure choice.

A Real Property Report is a legal drawing of your property showing the boundaries and the location of all structures (house, garage, deck, etc.). In Alberta, a current RPR with a stamp of compliance from the city is required for most home sales. It protects the buyer by showing exactly what they are buying and is required by their lender to fund the mortgage.

No, it is highly recommended that you leave the property during showings. Buyers often feel uncomfortable and rushed when the homeowner is present. Giving them the space to explore freely and speak openly with their agent allows them to form a stronger emotional connection to your home, which is key to getting a great offer.

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